On The Square
Resources for Squarespace designers, creative entrepreneurs, and serious brands.
5 Best Black Friday Canva Templates for Small Businesses (2025)
Looking for the best Canva templates to simplify your Black Friday marketing? These five designs make it easy for small business owners to create polished, high-converting graphics in minutes — no designer required.
5 Ways To Stand Out In A Crowded Market
Crowded markets aren’t the problem; blending in is. From clear positioning to consistent design and a strong point of view, here are five proven ways to stand out and attract the clients you actually want.
Your Signature Look Starts with Clarity, Not Complexity
A brand that stands out isn’t complicated — it’s consistent. With the right design tweaks, like refined colors, intentional fonts, and cohesive imagery, you can create a signature style that builds recognition and elevates your business everywhere it shows up.
The Most Common Branding Mistakes (And How to Avoid Them)
Branding can make or break your business.. While strong branding builds recognition and trust, the wrong moves confuse your audience and repel clients. From inconsistent visuals to vague messaging and outdated design, these are the most common branding mistakes—and the smart ways to avoid them so your brand actually works.
6 Color Psychology Secrets That Transform Your Brand
Brand psychology is the science of how visual elements trigger subconscious responses that drive decision-making. These insights will fundamentally shift how you think about your brand's visual identity.
This Is Why 90% of Brands Fail (And How to Be the 10%)
Most brands don’t fail because of bad ideas—they fail because of weak strategy. Without clarity, consistency, and connection, even the most creative businesses struggle to stand out. In this blog, we’ll break down the real reasons 90% of brands never make it—and how you can position yourself in the top 10% that thrive.
4 Ways Your Website Is Repelling Your Dream Clients (and How To Fix It)
Here's a softer version of the excerpt:
Your website should be a magnet for the clients you actually want to work with. Instead, it might be doing the opposite—sending them to your competitors while attracting clients who aren't quite the right fit.
Here's the reality: your website isn't neutral. It's either pulling your ideal clients in or gently nudging them away. And if you're not intentional about which one it's doing, you're missing out on connecting with the people who would truly value what you offer.
How Branded Templates Make Your Business Look Professional And Save You Hours
Branded templates aren’t just time-savers—they give your business a professional look without the custom price tag. Here’s why they work.
The Simple Messaging Fix That Brings in Better Clients
Not connecting with the right clients? Your messaging might be sending mixed signals. Let’s break down why your brand isn’t converting—and what to shift for better results.
Launch Day: Design Services for Creative Entrepreneurs Who Dare to Stand Out
This isn’t a template shop with trendy designs that expire in a season. It’s a full brand and design agency built for creative entrepreneurs who are ready to stop blending in and start commanding the attention—and rates—their work deserves.
I founded this studio on one belief: your brand should be as intentional as the work you deliver. Every element should have a purpose. Every touchpoint should build trust. Every interaction should position you as the expert.