On The Square

Resources for Squarespace designers, creative entrepreneurs, and serious brands.

Michelle Langley Michelle Langley

The Most Common Branding Mistakes (And How to Avoid Them)

Branding can make or break your business.. While strong branding builds recognition and trust, the wrong moves confuse your audience and repel clients. From inconsistent visuals to vague messaging and outdated design, these are the most common branding mistakes—and the smart ways to avoid them so your brand actually works.

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Michelle Langley Michelle Langley

This Is Why 90% of Brands Fail (And How to Be the 10%)

Most brands don’t fail because of bad ideas—they fail because of weak strategy. Without clarity, consistency, and connection, even the most creative businesses struggle to stand out. In this blog, we’ll break down the real reasons 90% of brands never make it—and how you can position yourself in the top 10% that thrive.

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Web Design Strategy Michelle Langley Web Design Strategy Michelle Langley

4 Ways Your Website Is Repelling Your Dream Clients (and How To Fix It)

Here's a softer version of the excerpt:

Your website should be a magnet for the clients you actually want to work with. Instead, it might be doing the opposite—sending them to your competitors while attracting clients who aren't quite the right fit.

Here's the reality: your website isn't neutral. It's either pulling your ideal clients in or gently nudging them away. And if you're not intentional about which one it's doing, you're missing out on connecting with the people who would truly value what you offer.

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Template Solutions Michelle Langley Template Solutions Michelle Langley

Launch Day: Design Services for Creative Entrepreneurs Who Dare to Stand Out

This isn’t a template shop with trendy designs that expire in a season. It’s a full brand and design agency built for creative entrepreneurs who are ready to stop blending in and start commanding the attention—and rates—their work deserves.

I founded this studio on one belief: your brand should be as intentional as the work you deliver. Every element should have a purpose. Every touchpoint should build trust. Every interaction should position you as the expert.

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