5 Best Black Friday Canva Templates for Small Businesses (2025)
I know — this isn’t my usual posting day.
But when every second counts in the lead-up to your biggest sale weekend, visuals shouldn’t slow you down.
I wanted to get our free templates — and the full 30-pack — in your hands fast.
Pre-built Canva templates that give you exactly what you need: speed, polish, and design that sells.
Once you’ve selected your offer and messaging, the visuals should be plug-and-play. You swap in your brand colours, your headline offers, your call-to-action, hit export and schedule.
For small business owners juggling client work, marketing tasks and life, that shift from “design from scratch” to “refine and publish” is non-negotiable.
Even more: a quality template elevates your presence in a sea of sale-graphics, keeping your brand front and centre instead of looking “just another Black Friday deal.”
What makes a good Black Friday template
When selecting a template kit for your Black Friday campaign, these are the features that separate the noise from the strategic:
Multi-format readiness: You’ll need posts (square or portrait), Stories/Reels (vertical), possibly email banners or landing page headers. A strong kit covers more than just one size.
Brand adaptability: You should be able to swap colours, fonts, imagery easily so the design reflects your brand voice, not someone else's.
Visual hierarchy and readability: In sale season, the discount, urgency and CTA have to pop at first glance. Good templates use contrast and layout to lift those elements.
Consistent visual language: Your visuals across feed posts, Stories, email and landing page should feel like one campaign. That builds recognition and trust.
Ease of editing and publishing: Because you’ll move fast, the template must be easy in Canva (even a free version) and easy to export for each platform.
Conversion-aware design: The layout isn’t just pretty—it guides attention to click, buy, or take action.
Tone alignment: Since your brand voice is elevated, sharp and expert, make sure the template style matches. A cheap sort-of design undermines your authority.
5 Premium Template Picks for Your Black Friday Campaign
Here are five strong template options—starting with big-studio sources and including your own collection. Each has a distinct fit and quality level.
1. Square Theory 42 — The Black Friday Canva Collection (Black Friday Exclusive)
Obviously, ours tops the list! But only because it’s that good. Created for creative entrepreneurs who want to look unmistakably professional without spending hours in Canva. This limited-edition collection includes templates built on visual-psychology principles — clear hierarchy, strong contrast, and clean rhythm — so your offer always takes the lead.
Why it works: Each layout is crafted for clarity and conversion, making your sale feel intentional and elevated instead of cluttered.
2. TONIC Site Shop — The Black Friday Social Collection (Black Friday Exclusive)
TONIC’s seasonal Canva release sets the benchmark for polished, strategic design. Expect editorial typography, structured layouts, and coordinated Story and email assets that elevate every channel. It’s ideal for brands that care as much about design integrity as they do about ROI.
Why it works: TONIC templates look and feel like a custom design suite — giving your campaign a studio-level finish straight out of Canva.
3. Living Abstracts — Black Friday Social Media Template Bundle (Black Friday Exclusive)
A modern, conversion-focused bundle built specifically for the Black Friday weekend. The set includes coordinated post and Story designs with bold sale messaging, minimalist typography, and clean grids that make your offers stand out without overpowering your brand.
Why it works: It’s versatile, thoughtfully composed, and designed for instant use. You can brand it in minutes and launch a cohesive campaign that feels high-end from start to finish.
View the collection ›
4. Applet Studio — Canva Template Suite for Creatives (Not Black Friday Exclusive)
Applet’s clean, modular layouts adapt to any campaign — from launch announcements to holiday promos. The designs are built for balance and brand alignment, making them an easy fit for entrepreneurs who prefer quiet confidence over cluttered sale graphics.
Why it works: The timeless structure means you can reuse them for multiple launches, sales, and seasonal offers without ever repeating the same look.
5. Big Cat Creative — Social Media Template Kit (Not Black Friday Exclusive)
Big Cat Creative’s template kits strike the right balance between strategy and ease. They include social grids, Story sequences, and post variations that help you stay consistent while adding personality.
Why it works: Each template feels modern and intentional, giving your feed visual rhythm that supports—not distracts from—your message.
Step 1: Apply your brand
Replace placeholder fonts and colours with your brand’s typography and palette.
Swap in your logo, and imagery that reflects your product/service.
Ensure the imagery feels like you, not generic sale-stock.
Step 2: Update the offer and messaging
Headline your discount clearly (e.g., “30% off”, “Early Access”, “While it lasts”).
Add urgency: “Ends midnight”, “Limited seats”, “Black Friday only”.
CTA must be specific: “Shop now”, “Claim your spot”, “Book today”.
Preview on mobile and desktop—ensure legibility across.
Step 3: Resize and repurpose
Duplicate designs in different sizes: square (1080×1080) for feed, vertical (1080×1920) for Stories, landscape/banner for email or site.
For Stories: add “Swipe up” or link sticker prompts.
For your landing page: ensure the header visual matches the social vibe so the user recognises they’re in the right spot.
Step 4: Schedule and launch
You post on Sunday, Tuesday and Thursday—so use that cadence for build-up. Launch early with “coming soon” visuals, then Tuesday you might drop “Early Access” post, Thursday “Final Chance”.
Schedule across channels (social, email, site) so your visuals roll out in sync.
Want a head start? Download three of our exclusive Creator’s Black Friday Promotion Pack. Exclusive to our Insiders. Only 1o0 available. When they are gone, they are gone.
Black Friday Marketing Tips
Start the visual build-up early: teaser posts, countdown Stories.
Segment your offer: VIP early access for email list, then open to public.
Use urgency and scarcity: “while supplies last”, “offer ends Sunday”.
Align channels: social posts, email banner and landing page visuals must match so your audience recognises your brand and message across platforms.
Use a dedicated landing page: If you’re using a platform like Squarespace for your site or funnel, choose a clean landing template and make sure the visual tone matches your social campaign.
Retarget warm traffic: Followers who engage but don’t convert deserve a follow-up Story or email reminding them time is almost up.
Optimize for mobile: Most traffic will come via mobile—ensure the templates work well on smaller screens, text is legible and link path is clear.
Post-sale follow-through: After the sale ends, send a thank-you email, offer a next-step or invite feedback. Maintaining visual cohesion even post-sale helps brand momentum.
You’re set to execute with confidence. Pick the template kit that aligns with your brand voice, customise it to your offer this week, schedule your posts and let the visuals support your strategy—while you focus on the offer and your audience.
Want help narrowing the choice or mapping out your launch schedule? I’m ready when you are.