About
Templates that give creative entrepreneurs the edge
Because unforgettable is the only option. Our templates are built for creative entrepreneurs who want to stand out online without the stress of starting from scratch. Each design is strategic and customizable — crafted with the same attention to detail as a bespoke brand, but made simple enough to launch in a weekend.
Designer templates that stop the scroll
Hey! I’m Michelle
My work is about helping creative business owners be seen, understood, and chosen — through strategy-led design that actually converts. I use design psychology to bridge the gap between what you offer and what your audience perceives. Because when your brand reflects your value, everything else gets easier — visibility, confidence, and sales.
This isn’t about making things look pretty. It’s about clarity, credibility, and recognition — a brand that turns quiet talent into unmistakable presence.
I’m here to help you stand out online.
Square Theory 42 grew out of the intersection between psychology, design, and strategy — built for entrepreneurs who want more than polish. It’s a framework that turns creative ideas into systems that attract attention, build trust, and convert.
That’s where Square Theory 42 comes in.
The Square Theory 42 Difference
Every template is designed to shut down hesitation — guiding your audience exactly where you want them to go. Because good design isn’t just visual; it’s behavioral.
01. Design rooted in psychology
Everything that matters is already handled — flow, structure, pacing, and performance. You don’t need to think about the details; we already did.
02. Strategy built in
No code, no chaos. Just design systems you can customize without losing the strategy behind them. Whether you’re updating, expanding, or evolving your brand, they’re built to grow with you.
03. Systems That Scale With You
You’re not left figuring it out alone. Each purchase includes walkthroughs, resources, and expert support so you can launch with confidence — not confusion.
04. Guidance at Every Step
The hard part? Done.
Work With Me
The Edit
At our creative studio, we help creative entrepreneurs elevate their online presence and achieve real results. Together, we refine layout, color, and copy to align seamlessly with your brand — so you can launch confidently and quickly.
the Templates
Designed for creative entrepreneurs who value efficiency without sacrificing quality, our templates deliver a polished, professional look instantly. Each template is thoughtfully crafted to be easily customized — saving you hours of time.