On The Square
Resources for Squarespace designers, creative entrepreneurs, and serious brands.
How to Make a Strong First Impression with Your Website
Your website has seconds to make an impression — and most waste it. Learn how clarity, design flow, and strategic messaging work together to make visitors stop scrolling, pay attention, and actually convert.
Your Signature Look Starts with Clarity, Not Complexity
A brand that stands out isn’t complicated — it’s consistent. With the right design tweaks, like refined colors, intentional fonts, and cohesive imagery, you can create a signature style that builds recognition and elevates your business everywhere it shows up.
6 Color Psychology Secrets That Transform Your Brand
Brand psychology is the science of how visual elements trigger subconscious responses that drive decision-making. These insights will fundamentally shift how you think about your brand's visual identity.
This Is Why 90% of Brands Fail (And How to Be the 10%)
Most brands don’t fail because of bad ideas—they fail because of weak strategy. Without clarity, consistency, and connection, even the most creative businesses struggle to stand out. In this blog, we’ll break down the real reasons 90% of brands never make it—and how you can position yourself in the top 10% that thrive.