Accessibility gets talked about like it's some complicated technical requirement. But here's the truth: accessible websites perform better in search rankings. What helps people with disabilities also helps your SEO. What helps your SEO improves user experience for everyone.

Search is shifting fast. AI summaries, multi-surface search results, and changing user behavior mean your site needs more than keywords to stay visible. Strong SEO in 2026 comes from structure, clarity, and expertise—clean titles, updated messaging, optimized visuals, and content that reflects real authority. When your site is organized and intentional, Google lifts it.