Here's a softer version of the excerpt:

Your website should be a magnet for the clients you actually want to work with. Instead, it might be doing the opposite—sending them to your competitors while attracting clients who aren't quite the right fit.

Here's the reality: your website isn't neutral. It's either pulling your ideal clients in or gently nudging them away. And if you're not intentional about which one it's doing, you're missing out on connecting with the people who would truly value what you offer.

This isn’t a template shop with trendy designs that expire in a season. It’s a full brand and design agency built for creative entrepreneurs who are ready to stop blending in and start commanding the attention—and rates—their work deserves.

I founded this studio on one belief: your brand should be as intentional as the work you deliver. Every element should have a purpose. Every touchpoint should build trust. Every interaction should position you as the expert.