Here's a softer version of the excerpt:

Your website should be a magnet for the clients you actually want to work with. Instead, it might be doing the opposite—sending them to your competitors while attracting clients who aren't quite the right fit.

Here's the reality: your website isn't neutral. It's either pulling your ideal clients in or gently nudging them away. And if you're not intentional about which one it's doing, you're missing out on connecting with the people who would truly value what you offer.

Branded templates aren’t just time-savers—they give your business a professional look without the custom price tag. Here’s why they work.