On The Square
Resources for Squarespace designers, creative entrepreneurs, and serious brands.
4 Ways Your Website Is Repelling Your Dream Clients (and How To Fix It)
Here's a softer version of the excerpt:
Your website should be a magnet for the clients you actually want to work with. Instead, it might be doing the opposite—sending them to your competitors while attracting clients who aren't quite the right fit.
Here's the reality: your website isn't neutral. It's either pulling your ideal clients in or gently nudging them away. And if you're not intentional about which one it's doing, you're missing out on connecting with the people who would truly value what you offer.